RH

RobinHarwell

Marketing & Communications Professional

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Hello, I'm Robin!

Creative marketing and communications professional with 7+ years of experience across education, nonprofit, and small business. Known for building meaningful connections through intentional communications, thoughtful content, and consistent storytelling.

Based in Austin, TX, I currently lead marketing & communications for a national nonprofit — overseeing brand, content, email, social, and advertising strategy across markets nationwide.

Portrait of Robin Harwell

Selected Work

A few projects from my time leading marketing & communications at the National Children's Chorus.

Project 01

Email Campaign

Announcement sent to 2,000+ active NCC families introducing an upcoming program and driving registration. Written to balance clear information with a warm, welcoming tone, as part of a high-volume email strategy.

  • ✦43% average open rate
  • ✦18% click-to-open rate
  • ✦+7.3% open rate growth
National Youth Opera Academy email announcement
National Children's Chorus performing on the steps of the Sydney Opera House
Project 02

Content

Directed and captured this image at the Sydney Opera House during the National Children's Chorus 2025 International Tour in Australia. Now used as a flagship asset across web, social, and print channels.

Project 03

Copywriting

Sponsored email copy written for a target audience placement in the New York market, promoting organization auditions. Contributed to 8 of 64 total enrollment sign-ups in that market, representing 12.5% of all NYC registrations from a single campaign.

Vocal audition recruitment email on a phone screen
Vocal auditions postcard for Fall 2025 Vocal auditions postcard listing chapter cities
Project 04

Art Direction

Audition recruitment postcards written and art directed for national distribution across 8 chapter cities and conference activations. Designed to drive enrollment awareness for Fall 2025 auditions.

Experience

2023 — Present

Marketing & Communications Manager

National Children's Chorus

  • Serve as primary point of contact for contracted vendors, including graphic designers, photographers, videographers, and a PR firm, ensuring brand consistency and on-time delivery across all markets.
  • Source and establish advertising, partnership, and community outreach opportunities nationally, identifying organizations, schools, and businesses that align with brand goals within an allocated budget.
  • Represent the organization at national industry events and conferences, building authentic connections with prospective families, partners, and industry peers.
  • Plan and execute advertising and outreach campaigns — including paid digital and social — to support enrollment recruitment and program awareness, managing budgets across multiple campaigns.
  • Oversee high-volume email communications across multiple audience segments, maintaining a 43% average open rate and 18.6% click-to-open rate, exceeding nonprofit industry benchmarks.
  • Led social media content strategy and distribution across Facebook, Instagram, TikTok, LinkedIn, and YouTube during organizational transition, maintaining consistent editorial voice.
  • Write copy across a range of organizational materials, including communications, website content, advertisements, and print collateral.
  • Maintain an organized digital content library, including content captured at organizational events and performances.
2019 — 2025

Owner & Founder

Rodeo Rebel

  • Founded and operated a handmade leather goods brand, single-handedly managing all aspects of the business, including product creation, brand identity, social media, e-commerce, website management, finances, and vendor events.
2019 — 2023

Choir Director

Westwood High School, Round Rock ISD

  • Directed a high school choir program of 220+ students, teaching piano and musical theatre coursework and building a culture of belonging and discipline in daily rehearsals.
  • Designed music curriculum focused on sight-reading, vocal technique, and musicianship, helping students achieve measurable growth.
  • Planned and led large-scale performances, festivals, and regional competitions, guiding students through preparation, staging, and travel to competitive events.
  • Built strong relationships with parents and families, communicating regularly about student progress, upcoming events, and travel, and ensuring student safety was central to all events.
  • Managed the annual program budget alongside the co-director and campus finance department, ensuring resources supported student needs throughout the year.

Education

Bachelor of Music — University of Texas at Austin, 2019

Skills

Get InTouch

✦832-314-0603 ✦LinkedIn ✦robineharwell@gmail.com ✦Resume